PixelSpoke Website

PixelSpoke is a web design agency with a focus on community credit unions. While they are a B2B company, their brand is very human — after all, “businesses” don’t buy, people do.

What I Did

  • Stakeholder Interviews
  • Information Architecture Audit
  • Competitive Audit
  • Style Guide
  • Website Content
  • Intranet Organization

First, I developed a comprehensive content style guide that covered website updates, email communications, and social media. Then I created content that integrated brand tone and strategic business goals on each page of the site.

My favorite reaction to the site was from a potential client on a sales call: “There’s a very genuine and disarming positivity to your site that feels like a breath of fresh air compared to the myriad other agencies out there.”

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